.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has actually onboarded Indian cricketer KL Rahul as a company ambassador as well as a client in the firm, it shared with ETRetail.Without disclosing the specific percent of concern the cricketer has taken, the company claimed it is a significant and strategic investment.This collaboration strives to make use of KL's astounding appeal, especially amongst youth as well as exercise fanatics, to broaden Boldfit's reach into untapped markets and also demographics throughout India.Sharing concerning the brand name's development plannings, Pallav Bihani, owner and chief executive officer of the company claimed, "Our team are actually going all-in on expanding our activewear as well as footwear categories, which are set to redefine the fitness market. These sections are our potential development motors." Currently, health and fitness and also doing yoga extras steer the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name obtained an income of Rs 73 crore. Along with critical projects and this alliance, the company targets to get to a revenue of Rs five hundred crore through FY26. Founded in 2018, it currently serves over 1 crore customers annually and also aims to increase this range to 5 crore using this alliance. Additionally, it is actually enriching its own source chain structure to ensure prompt shipping and also steady product availability.Looking ahead, the D2C startup counts on an eruption in on the internet website traffic, social networking sites engagement, and greater purchases across our front runner classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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